What it is
We On Point builds headless websites: a Next.js front end on a WordPress content model, structured data first. Every page ships with the schema, speed and semantic HTML that search engines and AI models need, and the CMS cannot publish an unstructured page.
What the retainer includes
- 01Content model before page tree: property, venue, room, rate, event, article.
- 02Headless build: Next.js front end, WordPress editing, static delivery at the edge.
- 03Structured data generated from content, validated on every build.
- 04Core Web Vitals in the green on real devices, not lab reports.
- 05Editor training and a monthly structure review as part of the retainer.
Engagements where this workstream carried the result.
- Hotel group, four properties · 2026
Answer-engine rebuild
Rooms, rates and policies restructured until answer engines could quote them without guessing.
- Lifestyle brand · 2025
Structured web build
A deep visual archive with no structure underneath it, rebuilt as a semantic site.
- Restaurant group · 2025
Venue brand system
Naming, type and colour built to be legible to people and models alike.
Questions
01Why headless WordPress?
Editors keep the WordPress they know. Visitors get a static, pre-rendered front end that loads in a fraction of a second and never exposes the CMS. Search engines and AI crawlers get clean, structured HTML.
02Can you work with our existing photography?
Yes. Your existing visual footprint is the input. We add the structure underneath it so the images are found, understood and cited.